Wednesday 14 May 2025

In partnership with KAYAK, the world’s leading travel search engine, Sydney Airport has launched an Australian airport first marketing campaign titled ‘Life Takes Off When You Do’, aimed at promoting international travel and showing travellers how easy it is to plan their next escape.

Launched this week, the campaign highlights how KAYAK'S intuitive tools including 'Best Time To Travel', 'Price Check' and 'Price Alerts' take the hassle out of booking the perfect trip to any of the global destinations accessible directly from Sydney Airport - displayed via an interactive map.

Shane Hodges, General Manager Strategic Aviation Development Sydney Airport, said: "Sydney Airport is home to over 50 airlines operating more than 100 direct routes, offering 188 different services from Sydney. With so many options, we’ve partnered with Kayak to help passengers find great value all year round.

“In the past year, we've welcomed new airlines and announced new routes to exciting destinations such as Istanbul, Shanghai, Hanoi, Hamilton in New Zealand, and Hong Kong, and we want to make it easier than ever for our customers to plan and book their next adventure - whether it’s reconnecting with loved ones, discovering new destinations, or creating unforgettable memories, we believe life truly takes off when you do.”

Paul Jacobs - GM & SVP, APAC at KAYAK said: “We’re thrilled to partner with Sydney Airport on this exciting initiative empowering Aussies with tools that make travel planning simpler and most importantly, more fun.

“The new Sydney-focused landing page on KAYAK is designed to help travellers find the best deals and discover all the amazing places they can explore from Australia’s gateway, and we’re looking forward to helping passengers travelling from Sydney Airport build their ultimate itinerary.”

Running across out-of-home advertising, catch-up TV, digital, and social media platforms, the first phase of the campaign will focus on three exciting destinations - New Zealand, China, and the Philippines, with further destinations showcased to inspire travel year-round.

For more details about the ‘Life Takes Off When You Do’ campaign visit KAYAK or follow Sydney Airport on social media.

Notes to Editors

‘Life Takes Off When You Do’ campaign assets can be found here as well as a digital version here.

About Sydney Airport 

Sydney Airport is Australia’s international gateway and at the heart of the country’s domestic aviation network. Part of the social and economic fabric of Sydney for more than 100 years, Sydney Airport continually strives to deliver its purpose – to be a leading global airport connecting Australia. Sydney Airport welcomes more than 40 million passengers annually, generates more than $40 billion in annual economic activity, and supports 315,000 jobs.

About KAYAK

KAYAK, part of Booking Holdings (NASDAQ: BKNG), is the world's leading travel search engine. With billions of queries across our platforms, we help people find their perfect flight, stay, rental car and vacation package. Trusted by millions of travelers, the KAYAK app makes travel planning seamless on iOS and Android, and we also support business travelers with our corporate travel solution.